Drinkway

Discover Nightclubs | RetailTech

Description

Drinkway is the app to discover the best nightclubs in your city and enjoy exclusive promotions

Discover new nightclubs

Earn free consumption

Follow the recommendations of other users

My role

I was co-founder and app designer, responsible for designing the interface, user experience and interactions. I worked with a multidisciplinary team composed of 2 developers and business development specialists.

Research

Market studies, interviews and surveys, customer discovery and user tests.

Definition

Creation of requirements, navigation flows, definition of improvements and new functionalities

Design

Design of interfaces, user experience and interactions

Challenge

DrinkWay was a concept we presented in the Startup Weekend™ event and it was one of the 6 finalist ideas of 16 presented. Startup Weekend™ is a 54-hour weekend event, during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, or presentation by Sunday evening.

Research

We started with market research and customer discovery that helped us identify an interesting problem to solve. We developed a business model canvas with the whole team and conducted online surveys to validate the business model we had proposed and received feedback on social networks.

60%

of Spanish bars have suffered economic losses between 2008 and 2013

85%

of users do not repeat after using a coupon

71%

Use their smartphone to locate cocktail bars

Approach

So we think of a mobile application, with which you can locate the nearest bars, accumulate consumption (the 5th goes free) and become an ambassador or follow the recommendations of other users.

Prototype

We make all kinds of sketches, wireframes and mockups as well as flow diagrams, customer journeys, etc. To prototype the user interface and experience. We use all kinds of tools, but always with a premise, do it as fast as possible.

Design

Finally we designed a simple, fast and intuitive app with a modern, fine and elegant aesthetic.

Outcome

We won the first prize in the contest and participated in the Global Startup Battle, the jury was composed of, among others, 4 representatives of investment groups and a representative of business angels. we’ve done all of this only in 54 hours.

Beta app: in android that it's posible to download and test it

Social media: +50 likes and followers in Facebook’s fans page Facebook and Twitter

26 cocktails bars in Valencia interested in our application

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