Yourfridge

Smart fridge | FoodTech

Description

Yourfridge is a smart app that knows your feeding habits and offers you custom discounts, recipes and shopping list.

It offers you a few recipes that go with the ingredients you already have in your kitchen.

Receive a notification on your mobile to tell you when food is going off.

Manage your shopping list and receive offers directly from the supermarkets

My role

I led the project management and the design. I worked with a multidisciplinary team composed of 2 developers, 2 designers, 2 business development specialists, 1 marketing expert and 1 visual artist profile. And I coordinated all the teams to develop the prototype.

Market and user research

Market studies, interviews and surveys, customer discovery and user tests

Definition

Creation of requirements, navigation flows, definition of improvements and new functionalities

Design

Design of interfaces, user experience and interactions.

Business

Business development, financing, marketing and sales

Marketing

Development and execution of integral strategy of digital marketing

Management

Coordination of the app development team with agile methodologies (Scrum and Kanban)

Challenge

Yourfridge was a concept I presented in the Startup Weekend™ event and it was one of the 6 finalist ideas of 16 presented. Startup Weekend™ is a 54-hour weekend event, during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, or presentation by Sunday evening.

Research

We developed a business model canvas with the whole team and conducted online surveys to validate the business model we had proposed and received feedback on social networks. We find that young and hardworking couples do not have time to buy at the supermarket, have the basic food in their fridge, and do not know what to cook with them. They are usual users of mobile devices.

70%

Of working couples do not know what to cook with foods they have in the fridge

30%

They waste between 20% and 30% of their money due to the expiration of their food

Approach

Yourfridge is a smart app that lets you cook with products from your fridge and make an automatic shopping list when you have a low or expired stocks. Also it learns from your food shopping habits and allows supermarkets to offer you promotions for the products you want to buy.

Prototype

We focus first on introducing the products you currently have in the fridge quickly and easily. Once introduced you can know what to cook with them and when they are consumed they are added directly to the shopping list.

Validation

We did tests with recurring customers, new users and restaurant customers. The feedback we received helped us redesign some of the user experience and add new features.

Design

We design three colors for each of the main categories of the application (recipes, refrigerator and shopping list). Reading the recipes is designed not to use your hands while cooking. To add a product to the refrigerator or add it to the shopping list, simply scan the barcode..

Outcome

We won the second prize in the contest and participated in the Global Startup Battle, the jury was composed of, among others, 4 representatives of investment groups and a representative of business angels. And we’ve done all of this only in 54 hours.

Beta app: in android that it's posible to download and test it

Social media: +50 likes and followers in Facebook's fans page and Twitter

Four contacts with brands and supermarkets that are interested in our application

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