About

Background

Following my passion

Design has always been my passion and hobby since my early childhood, I learned to design and code on my own out of curiosity. I studied architecture, where I developed my artistic, functional, technical and humanistic base that has had a great impact on my work.

Due to my concern and passion for the digital world, I completed my studies with a master in digital business and specialized training in mobile and web development, digital marketing and product design, among others.

At work

Turning a passion into a job

I started working with digital products from a young age as a Freelancer for a select client base doing 35+ projects from Graphic Design, Development and UX / UI Design.

I’ve founded some impact startups as CEO & Head of Product such as Onerz (to reduce consumer emissions), Tendfy (to promote local and proximity commerce) or YourFridge (against food waste at home). Working with the Lean Startup model, leading and managing people, business, strategy, growth and partnerships.

I’ve worked in big companies as Product Designer, Product Hacker & Product Manager such as Indra (one of the leading global consulting and technology companies), Privalia (the leading online-fashion outlet in all the markets where it operates) or Foods (a leading online supermarket in Chile). Working with different teams improving the user experience to achieve growth through conversion optimization, customer orientation and problem solving.

In short, 10+ years of experience in fast-growing and high-demand environments in different product roles for diverse industries including foodtech, edtech, retailtech, cleantech, buildtech and fintech. I enjoy working on projects that have a positive impact on the society and the environment, in addition to the business.

In life

Making the most of my life

I love making the most of my life, enjoying everything it can offer me. I value always learning and experiencing new things and being around great peopleI’m passionate about traveling (20+ countries), nature, photography and drones. I like to tell stories of my travels through the videos that I post on Youtube and Instagram.

I like sports in general. I’ve been a professional swimmer & lifesaver for 20+ years. World runner-up and European champion several times, I’ve participated in 4 world championships and 6 European championships. I was co-founder of a swimming club, created Aquademy (an online swimming academy) and published a guide to learn to swim on Amazon.


Skills

My core skills lie in the intersection of design, business, marketing and technology, which means that I’m skilled in creating digital experiences with a focus on business goals and an iterative, data-driven approach.

Professional

Product Design & Management
Growth & Product Hacking
Lean Startup & Agile Methodology
Digital Strategy & Data-Driven
Business Development & Partnership

Personal

Leadership & Teamwork
Entrepreneurship & Problem-solver
Customer oriented & User centered
Communication & Empathy

Experience

Those experiences made me the professional I am today.

Oct 2019 – May 2021

Founder & CEO

Jun 2019 – Oct 2019

Product Manager

Oct 2017 – Jun 2019

Product Designer & Growth

Jun 2017 – Oct 2017

UX/UI Consultant

Jan 2017 – Apr 2017

Product Manager & Lead Designer

July 2015 – July 2016

Founder & CEO

Nov 2014 – May 2015

Co-founder & Head of Product

Jun 2012 – Jun 2013

E-commerce Manager

2008 – Present

Product Designer UX/UI

Method

We begin by conducting research through interviews, surveys, data analysis and observation of user behavior to understand their needs, problems and desires.

We continue with the alignment of the problems detected with the business and product objectives, through transversal coordination with the different stakeholders to obtain an innovative result.

We generate multiple solutions to user problems, but we should not be left with the first idea that occurs to us. Sometimes the most outlandish ideas are the ones that generate visionary solutions. Good ideas can come from anyone.

Fake it until you can make it. We transform ideas into reality spending the minimum amount of time to create the closest to the real thing. Building prototypes makes ideas tangible and helps us visualize possible solutions.

We test our prototypes with the users involved in the solution, helping us identify improvements, failures or shortcomings and iterate design solutions based on user data.

It’s time to move it to production prioritizing the delivery of value to the user as quickly as possible, documenting all specifications and requirements to facilitate
the development.


Mentions

Awards

Recognitions

Interviews