Tendfy

Discover shoes nearby | RetailTech

Description

Tendfy is the app that locates the shoes of the stores and shows you the nearest ones to your location based on your tastes and preferences.

FIND THE SHOES YOU ARE LOOKING FOR IN LESS THAN 1 MINUTE

SAVE HOURS BY WALKING HUNDREDS OF STORES

SAVE MONEY AND POINTS FOR EACH PURCHASE

My role

I was the founder and CEO of Tendfy since its inception in July 2015. Leading the design, development and launch of the app for iOS and Android using Lean and Design Thinking methodologies.

Market and user research

Market studies, interviews and surveys, customer discovery and user tests

Definition

Creation of requirements, navigation flows, definition of improvements and new functionalities

Design

Design of interfaces, user experience and interactions.

Business

Business development, financing, marketing and sales

Marketing

Development and execution of integral strategy of digital marketing

Management

Coordination of the app development team with agile methodologies (Scrum and Kanban)

Challenge

Building a startup from the beginning was a challenge, we were selected and financed by Bbooster, the first startup accelerator in Spain, based in Valencia. And we formed part of its 9º program of acceleration.

Research

We started with market research and customer discovery that helped us identify an interesting problem to solve. We proceeded to analyze the competition to check the solutions of other startups and how we could face a cost-effective solution. We focus on the profile of women, between 30 and 45 years, workers with high purchasing power and regular smartphone users. In our study we discovered very interesting things.

91%

DON'T BUY SHOES IF THEY DON'T TRY THEM BEFORE

89%

PREFER PHYSICAL STORES LOCATED WITHIN A RADIUS OF 8KM

50%

OF THEM ASPIRE TO BUY THEM BEFORE AN HOUR

Approach

So we thought of a mobile app, with an interface similar to Tinder, that helped you discover the shoes and find the nearest store that sells them. Swipe right to save the shoes you love and swipe left to discard those you don’t like. Filter by type, price or location and find exactly what you are looking for. Save time and money walking only the stores that have shoes you like or are on sale.

Prototype

We make all kinds of sketches, wireframes and mockups as well as flow diagrams, customer journeys, etc. To prototype the user interface and experience. We use all kinds of tools, but always with a premise, do it as fast as possible.

Validation

Throughout the prototyping process we were testing the solutions with our target users. We checked whether the interface was intuitive, what buttons we had to put on the main screen, the user interactions and even the most appropriate colors for a luxury fashion app aimed at women.

Design

Finally we designed a simple, fast and intuitive app with a modern, fine and elegant aesthetic. The app has 3 main actions: the user can interact with the cards by swiping right to save, left to discard and up to share; user can save products and locate on the map; user can check which products are the most liked by friends, influencers or trendy

Outcome

The launch of the apps was in march 2016 and in less than 3 months we reached:

5K

Downloads

2K

Sessions/month

98

Swipes/session

39K

Followers

1.6K

Stores

70K

Shoes

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